Director of Messaging
Inspires desire in 35 characters or less.
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About me
I’m a creative leader with deep expertise developing brand voice, tone, and narrative. Over last decade my emphasis has been in consumer, fashion, and lifestyle industries. In my current role, as director of messaging at Amazon, I train teams to say more with less.
Outside of my role at Amazon, I am the founder and curator of Tiny Gallery and spend my free time collaborating with artists and planning exhibitions of small artwork. When I’m not working on Tiny Gallery, I’m likely watching Jaws, which I consider a love story.
Strengths & Skills
As director of messaging at Amazon, in addition to crafting voice, tone, and narrative for North American Stores I …
Provide editorial leadership by fostering a culture of creativity, collaboration, and excellence
Develop, mentor, and lead a team of 10+ exceptional writers, editors, and content creators in a fast-paced, deadline-driven environment
Oversee all messaging across platforms: onsite, offsite, digital, motion, and print
Craft innovative, pitch-perfect campaigns for a vast range of categories
Evangelize brand narratives through brand books, style guides, and best-in-class catalogs
Collaborate with merchandising, marketing, creative, social, legal, and translation teams to ensure strategic, consistent, on-brand storytelling
Provide brand purpose, strategic vision, and tactical guidance for external partners to quickly onboard to Amazon’s peculiar culture
Lead outside agencies on new projects and campaigns