Hi, I’m a lead storyteller at one of the largest companies in the world.
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As Director of Messaging & Copy for Amazon North American Stores, I drive the creative vision that reaches more than 200 million customers every day. I’ve been called the copy whisperer and copy queen, but I've never been a copycat. I champion original, unique, and occasionally weird ideas, creating a space where inclusivity, collaboration, and excellence can flourish. At Amazon, our products are only as good as their reviews. I’m blushing as I write this, but my reviews are consistently five-star.
Mandy Veley, Head of Merchandising, Amazon North American Stores
Extraordinary!
Francesca’s ability to pivot in response to changing circumstances has been extraordinary. Whether we faced sudden inventory shifts or a new leadership goal, she has a remarkable talent for identifying smart, innovative solutions that not only address immediate issues but also align with our broader merchandising strategies. Her contributions have not only enhanced our projects but also strengthened our teamwork. Hands down: 5 stars!Success & Scalability
Zara Salm, Head of Automation, Amazon North American Stores
Working with Francesca was an absolute pleasure. She brings a perfect blend of wit, professionalism, and humor to everything she does. Her expertise was invaluable in crafting a comprehensive copy playbook for personalization and campaign automation, and her ability to deliver high-quality work made the process seamless and enjoyable. Would highly recommend! 5 stars! Sarah Sawyer, Creative Director
The Real Deal!
If you are lucky enough to work with Francesca, prepare to succeed! Her ability to craft 360 campaigns that stay true to brand voice, deliver on marketing objectives, and delight audiences (both mass and niche) is absolutely top shelf. She is a generous, trustworthy manager capable of building effective, collaborative teams. And she is so much fun to have on site. 5 stars are nowhere near enough.Mentor, Mentor, Mentor!
Francesca is truly a one-of-a-kind talent. She is an exceptionally sharp writer, editor, and creative leader who possesses a superpower that can’t be taught—the natural ability to bring people together and make them feel genuinely appreciated. Her leadership style elevates both the work we do and the way we do it. Happy to recommend: 5 stars ! Daniel Kovalev, Copywriter
Creative Balancing Act
Erin O’Reilly-Kruger, Head of Operations, Amazon North Stores
Francesca possesses an innate ability to juggle multiple projects simultaneously while maintaining a clear understanding of each project’s status and specific needs. She’s able to keep track of intricate details while never losing sight of the bigger picture. What sets her apart is her commitment to creativity and integrity; even under pressure, she continues to raise the bar and inspires her team to elevate their creativity and commitment as well. It’s a rare talent to balance a number of projects and foster an environment of innovation—Francesca does this with grace. Definitely recommend: 5 stars!
