Onsite

Fresh, friendly, functional (and under 40 characters)

As Amazon's Director of Messaging, I define the voice of North American Stores, which encompasses everything from mini beauty to major sales. Character counts (40 without spaces) and time constraints (3 seconds on the homepage carousel) demand that copy be crisp and compelling. I evangelize best practices through style guides and scaleable and data-driven copy formulas that allow our writers to deliver the most effective messaging time after time. Below are some examples.