Onsite

Fresh, friendly, functional

As Director of Messaging at Amazon, I define the voice of North Amercian Stores, which encompasses everything from denim to devices. Character counts (35 with spaces) and time contraints (3 seconds on the homepage carousel) demand that copy is crisp and compelling. I evangelize best practices through style guides and scaleable, data-driven formulas that allow our writers to deliver pitch-perfect messaging time after time. Some examples below.