Inspirational, editorial, celebratory
If you do most of your talking online or via SMS, print feels truly special. At Amazon, I ensure our editorial copy feels unique with a tone that celebrates events in our customers’ lives and evangelizes all the benefits of shopping on Amazon. We offer editorial choices in practical, actionable ways that make customers’s lives easier—and more fun.
Holiday 2023 Look Book
The Holiday Look Book is a brand-burnishing print catalog designed to convert Prime customers to new categories. In my role, I lead, strategize, and develop narratives that drive virality and sales. Originally, the Look Book was created to build awareness for fashion only, but conversion from the 2022 Look Book was so successful, leadership asked our team to expand to sports & outdoors, beauty, and home. This holiday, the 2024 Look Book will be Amazon’s only cross-category shopping guide that delivers 64-pages of discovery with a frictionaless shopping CX for millions.
