Inspirational, editorial, celebratory
If you do most of your talking online or via SMS, print feels truly special. At Amazon, I ensure our editorial copy feels unique with a tone that celebrates events in our customers’ lives and evangelizes all the benefits of shopping on Amazon. We offer editorial choices in practical, actionable ways that make customers’ lives easier—and more fun.
The 2024 Student Shopping Guide
The 2024 Student Shopping Guide was a 36-page catalog sent to 5 million customers. We featured real students, honest advice, and everything students need to outfit themselves, their dorm, their desk, and their dreams.
The Holiday Gift Books: 2022-2024
The Holiday Gift Guides were a series of 64-page catalogs sent to 10 million customers. We featured real families, the gifts they give, the tables they set, and the traditions they share to illustrate that however you celebrate, Amazon delivers.
